The Truth About Gut Health: What Science Says vs. What Instagram Sells

Why Your Gut Might Be Smarter Than Your Feed

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It was last summer that I started noticing Instagram influencers snapping photos of kombucha bottles and posting them in their feeds.

Then TikTokers started preaching the virtues of kimchi and sauerkraut.

Not to be outdone, Twitter (now X.com) began debating the pros and cons of prebiotics and probiotics.

Gut health was on fire, and everyone was talking about it. And the fire just kept spreading.

Soon gut health was the talk of the social scene and microbiome was on the tip of every influencer’s tongue.

So, what’s the deal and is all the hype justified?

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Gut health is a natural extension of how we think about our health and well-being.

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The emphasis is shifting away from how we look to how our body best functions. Why now?