The Hidden Side of Food Science: What It Takes to Create America’s Next Snack Sensation

There’s a Dark Side to America’s Most Addictive Snacks

Image from Pixabay.com

Get ready! I’m about to shatter your illusions about how your favorite snacks make it to grocery store shelves.

It’s not the romantic story of a chef in a pristine kitchen having a “eureka” moment.

It’s a brutal, calculated science where 90% of innovations die a quiet death.

Here’s the uncomfortable truth: Of the 15,000 new processed food products that hit American stores each year, roughly 13,500 of them fail.

That’s not a typo. That’s the reality of a $2 trillion industry that feeds America’s insatiable hunger for the next big thing.

Image made with Canva

The Hidden Assembly Line of Innovation

Let me take you behind the scenes where the real magic (or madness) happens.

Food scientists make around $77,000 a year and they do it by mixing ingredients in a bowl.